Meta’s Smart-Glasses Rev Share Leaks – Creators Get 36%

A leaked Meta partner deck shows the Ray-Ban Display monetization split.

Creators take 36%, Meta keeps 50%, 14% routes to platform partners. Generous vs early VR storefronts but tight vs YouTube’s 55%.

Math creators care about

Sub-1M actively wearing the glasses, but per-impression rate runs 3-4x mobile. Top creators report $40-60 CPMs.

The CFL angle: glasses-native gaming and esports content is a green field. Whoever builds the first must-have first-person stream format wins outsized share.